1. Introduction

Welcome to Get Lost MCR (“we”, “our”, “us”).
We are committed to protecting and respecting your privacy.
This policy explains how we collect, use, and safeguard your personal information when you visit https://getlostmcr.co.uk.

By using our website, you agree to the terms of this Privacy Policy.

2. Information We Collect

We may collect and process the following information about you:

a) Information you provide to us directly

  • Name, email address, and any other information you submit through contact forms or newsletter sign-ups.

b) Information collected automatically

  • IP address, browser type, device information, and browsing behaviour via cookies and similar technologies.

  • This includes data from Google Analytics and other analytics providers.

c) Information from third parties

  • Data from advertising partners such as Journey/Mediavine, Google Ad Manager, or affiliate networks.

3. How We Use Your Information

We use your information to:

  • Provide and improve our content and services

  • Respond to enquiries or requests

  • Send newsletters (only if you have opted in)

  • Personalise ads and measure their effectiveness

  • Analyse site traffic and trends

4. Cookies & Tracking Technologies

We use cookies to:

  • Ensure our site functions correctly

  • Analyse performance (e.g., Google Analytics)

  • Serve personalised advertising (e.g., Journey/Mediavine)

Reject All / Manage Cookies: You can manage your preferences at any time via our cookie banner.

For more details, see our Cookies Policy (link to a separate cookies page if you have one).

5. Sharing Your Information

We may share your information with:

  • Service providers who help us operate the site (e.g., hosting, analytics)

  • Advertising partners to deliver personalised ads

  • Legal authorities if required by law

We do not sell your personal data.

6. Data Retention

We keep personal data only as long as necessary for the purposes outlined in this policy, or as required by law.

7. Your Rights (UK & EU GDPR)

You have the right to:

  • Access, update, or delete your personal data

  • Withdraw consent for marketing or cookies

  • Complain to the ICO (UK’s Information Commissioner’s Office) if you believe your rights have been breached

Affiliate Links

This website contains affiliate links. If you click through and make a purchase or booking, I may receive a small commission at no additional cost to you.

I only include links to products, services, and destinations that I have personally used, tested, or genuinely believe will be useful to my readers. These commissions help support the running of this site, allowing me to continue publishing free hiking guides, travel tips, and gear reviews.

Affiliate relationships on this site include, but are not limited to: Sovrn //Commerce, Stay22, Amazon Associates, and other trusted outdoor, travel, and gear retailers. These programs may use cookies to track clicks and purchases in order to attribute sales. You can manage your cookie preferences at any time via the site’s cookie banner.

By using this website, you acknowledge that some outbound links are affiliate links and that I may earn a commission if you choose to purchase or book through them.